Background

DataDome is a cybersecurity company that protects websites, mobile apps, and APIs from online fraud and bot attacks in real time. Using advanced machine learning and behavioral analysis, DataDome detects and blocks malicious traffic—such as credential stuffing, web scraping, and fake account creation—without disrupting legitimate users.

Challenge

DataDome was looking to refresh their brand. I developed new brand guidelines and deliverables to create a standout brand that set itself apart from competitors. The focus was on enhancing brand awareness, boosting social media presence, and driving an increase in ARR to line up with their Series C Fundraising.

Solution

The first step was researching competitors. We learned from tradeshows that the cybersecurity space was largely dominated by blue logos, so we wanted DataDome to stand out. I blended mint and sky colors to create a darker teal, complemented by warmer secondary colors to make the brand pop.

The result was a full set of brand guidelines, including eight colors, language, logo rules, and a distinct brand voice. I also completely redesigned all presentation, product documents, and created new motion graphics videos.