Background

Carbyne is a global leader in public safety technology, building advanced emergency response platforms used by governments and enterprises worldwide. As the company evolved—securing its Series D funding and expanding its presence—the brand needed a website that reflected its innovation, confidence, and technological sophistication.

Challenge

The existing Carbyne website no longer represented the company’s growth or vision. It was fragmented by legacy design elements, inconsistent color usage, and sharp contrasts that made for a disjointed, dated experience. The goal was to align the website with Carbyne’s new visual identity and deliver a digital presence that felt cohesive, modern, and forward-thinking.

Solution

Leveraging the new Carbyne brand system I designed, I led a full website redesign focused on clarity, elegance, and usability. The new design introduces a refined color palette, clean typography, and immersive visuals that better express the company’s cutting-edge positioning in the tech and public safety space. The refreshed site emphasizes storytelling through modern layouts, improved hierarchy, and dynamic visuals that guide users through Carbyne’s mission and products with clarity and impact.

This redesign represents the next evolution of Carbyne’s brand—set to launch in 2025 as part of the company’s new digital and marketing initiatives.