Lockheed Martin
2022
A year of brand tips, one month at a time
A monthly series I created to keep brand guidelines from collecting dust: quick, animated tips that made the rules easier to actually use.
Overview
Creating a structure around storytelling
Lockheed Martin is a global leader in aerospace, defense, and advanced technologies, with a strong emphasis on innovation, precision, and brand consistency. The company’s in-house creative team supports a wide range of design initiatives—each one contributing to maintaining a cohesive and forward-thinking brand identity across diverse platforms and audiences.
Problem
Balancing personality with clarity
During monthly design team meetings, a “brand tip” was shared at the end of each presentation to reinforce best practices and encourage brand alignment. However, these tips were often overlooked—attendees tended to drop off before the end, and the static format failed to capture attention or inspire engagement. The goal was to find a more creative, memorable way to deliver these brand insights and get the whole team involved.
