Background

Carbyne is a technology company that builds modern emergency‐communication and public safety solutions. Their goal is to update and enhance how emergency services work, using real-time data, multi-media, cloud infrastructure, and AI, especially within Next-Generation 9-1-1 systems. I led a rebrand amidst their Series D fundraising efforts.

Challenge

When I took on the Carbyne rebrand, the visual identity was fragmented, a mix of three competing styles that lacked cohesion and clarity. Across different platforms and touch-points, the brand felt disjointed, making it difficult to establish a strong presence or consistent message.

The previous brand suffered from low contrast, limited color variance, and typography that didn’t hold up under different conditions. The new direction introduced balance, clarity, and a scalable design system that elevates Carbyne’s identity while maintaining functional integrity, especially in high-stakes, mission-critical environments.

Solution

My goal was to bring visual harmony, accessibility, and modernity to the forefront. I developed a new, unified brand system anchored by a versatile color palette that meets both AA and AAA WCAG accessibility standards. These colors were carefully chosen to maintain readability and contrast across both light and dark modes, ensuring the brand performs just as well in a product UI as it does in a marketing asset.