Background

Axon 911 is the unified public safety brand born from Axon's acquisition of Carbyne and its merger with Prepared. Bringing together two distinct emergency tech platforms — Carbyne's real-time multimedia communication infrastructure and Prepared's incident management tools — Axon 911 needed a brand identity that could hold it all together: cohesive, authoritative, and built for the demands of mission-critical environments.

Challenge

Two acquired companies means two existing visual languages, two sets of brand equity, and two audiences that needed to trust something new. The challenge wasn't just designing a brand from scratch — it was designing one that felt earned. Axon 911 had to signal institutional credibility to emergency dispatch centers and public safety agencies, while also feeling like a forward step, not a corporate rebrand for its own sake.

Solution

The Axon corporate marketing team had laid the groundwork — I took that foundation and expanded it into a fully realized brand system tailored for Axon 911. That meant extending the existing visual language to cover the specific touchpoints, formats, and contexts that a dedicated 9-1-1 brand requires: a cohesive suite of assets built to work across product UI, marketing materials, and agency-facing presentations. The goal was consistency and depth — taking what existed and building it out so the brand could scale without losing coherence.