01 / WARMING UP
Warming up
BRAND STRATEGY
DESIGN SYSTEMS
VISUAL IDENTITY
I led the evolution of Carbyne’s visual identity, replacing an inconsistent and low-contrast system with a more modern, accessible, and scalable brand language. From color and typography to digital applications, I created a unified system designed to work seamlessly across product, marketing, and mission-critical communications.
This includes social media templates, motion graphics, deck templates, and so much more.
↗ CLEARLY HARD AT WORK
01 / FINDING THE SIGNAL
A system that stays clear when everything moves fast.
We reduced visual friction by creating a hierarchy that flexes with context. Color signals urgency without turning every screen into an alarm. Each interface state makes the next action unmistakable.
02 / SOCIAL SYSTEM
A social system with a pulse
A new flexible set of social media templates lets every story look related without ever feeling repeated.
03 / MAKING IT HUMAN
From operational tool to trusted teammate.
The identity needed to feel direct and technical without becoming cold. Soft curves, generous contrast, and an intentional voice made a complex platform feel approachable at a glance.
04 / DASHBOARD MOTION
Bringing the dashboard to life
Beautiful animated examples of the live Carbyne dashboard, created in After Effects and exported to Lottie.
ALL IN ONE PLATFORM
CALL CONTROL
05 / BRAND GUIDELINES
Guidelines, made practical
The 32 page playbook (not all pictured below) makes a complex system legible from the first page to the final handoff.
06 / MOTION GRAPHICS
Motion with meaning
Explainer videos keep the brand in motion. Here's a couple examples of some motion work i've done for Carbyne.
Click the Link explainer video
Product Release
07 / WEBSITE REDESIGN
The website, reintroduced
A modular web system makes the brand feel immediate, vivid, and ready for every audience. Since Carbyne has been acquired by Axon, this website never saw the light of day.
HOMEPAGE
PRODUCT PAGE EXAMPLE
08 / PROJECT PERSPECTIVE
VP of Product, Carbyne
Director of Sales, Carbyne
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