Lockheed Martin’s in-house creative team needed a more engaging way to share brand principles. I created a monthly motion series that turned overlooked brand tips into short, memorable videos—making the end of each team meeting a visual highlight and inviting designers to participate. Brand tips were often shared at the end of monthly design meetings, when attention was already fading. The static format made them easy to overlook, so the goal was to create something more creative, memorable, and participatory.